Country music icon, Trace Adkins, hosts the competition series where fourteen strong-willed cowboys must prove they can out-cowboy the competition. The contestants lock horns in a number of grueling challenges, with Trace and a panel of experts judging their skills, knowledge, grit, and passion. Competing to win it all is a group of men and women from all across the nation with diverse backgrounds. Full of explosive drama, and lots of ego, the pressure is on for the cowboys to prove they have what it takes. One-by-one, the contestant that can’t stack up to the competition hits the trail and heads home until only one stands, winning the prize of a lifetime.